The mindset of a great marketer and optimizer is: “I’m going to study the market, let the market tell me what they want.” His mindset was “It’s great or it’s shit” and it shaped Apple’s company culture into what it is today. Steve Jobs’ mindset was absolute excellence and innovation on all levels. Virtually all great people possess this mindset. This view creates a love of learning and a resilience that is essential for great accomplishment. In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work-brains and talent are just the starting point. They also believe that talent alone creates success-without effort. These people spend their time documenting their intelligence or talent instead of developing them. In a fixed mindset, people believe that their basic qualities, like intelligence or talent, are fixed traits. What is the mindset of the teacher? How does he approach life in general?Ĭarol Dweck discovered the idea of mindsets after decades of research on achievement and success-and it makes all the difference. If Richard Branson talks to you about customer service, it will have a far greater impact than someone else who isn’t walking the talk, even if they’re saying the exact same thing. As a result, he’s built one of the most recognized brands in the world. Richard Branson’s level of consciousness with people and service are the key ingredients that shaped Virgin’s hiring process. Read “ Power vs Force ” and “ Transcending The Levels Of Consciousness ” from Dr. This is the widest-scope perspective of where the teacher is coming from. David Hawkins (MD), shows that people operate at different levels of consciousness (also called attractor fields).Ī persons’ level of consciousness will determine their “frequency” and their viewpoint of the world. Ii) What is their level of consciousness? This means my thoughts on marketing, copywriting and optimization are not from the realm of opinions and theories… they are forged from hard data and sales. I’ve invested over 8 figures testing well over 10,000 different ideas in dozens of markets. Would you get open heart surgery from a newbie? Would you hire a virgin to teach you how to have sex? I) What is their expertise and experience in the field?Įxperience and results are critical. Two critical questions to ask yourself when looking for a teacher are : Avoid the charlatan’s, wannabes, and copycats. This is why it’s vital to choose people who genuinely have what you’re looking for. Gandhi’s lesson highlights the invisible transmission of knowledge from the teacher to the student. She asked him “Why didn’t you say this the first time?” He replied, “Because I was still eating sugar.” When the woman returned with her son, Gandhi simply told the sugar (child?) “Stop eating sugar.” The mother was baffled. Gandhi told her to come back in four weeks. When you want to learn something - WHO TO LISTEN TO - is the most important factor because people can’t give you what they don’t have.Ī mother visited Gandhi and asked if he could help her to make her child stop eating sugar. The best teachers give you the complete picture from the macro to the micro. Some teachers only talk about mindset while others only focus on strategy or tactics. Many teachers get stuck on one level or another. It gives people the understanding they need to feel confident, plus it gives the action steps they need to succeed. They help to reveal the big picture, and give practical tips and tricks that can be used immediately. The 6 rings help students zoom in and out of the content. I believe that the best teachers, thought leaders and info-product creators use what I call “The 6 Rings of Knowledge.” If so… read on because the 6 Rings Of Knowledge is gonna empower you. Do you want to double the power of your communications, writing and videos?
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